As a result, the company became financially and artistically stagnant. In 1942, Louis Cartier died and his successors were unable to continue without his artistic genius. In fact, many collectors refuse to accept a Cartier watch as original unless these numbers are present.
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It was also during this period that Cartier began adding its own reference numbers to the watches it sold, usually by stamping a four-digit code on the underside of a lug.
Cartier watches can be found with movements from Vacheron Constantin, Audemars-Piguet, Movado and Le Coultre. Thus was the famed European watch & clock company born, although Cartier continued to use movements from other great makers. In the early 1920s, Cartier formed a joint company with Edward Jaeger (of the famed Jaeger-Le Coultre company) to produce movements solely for Cartier. Needless to say, the innovations, both in terms of design and technology, continued apace. In 1932, the watertight watch, made especially for the Pasha of Marrakesh, raised the bar even higher. The introduction of the Baignoire and Tortue Cartier watch models (both of which are still in production today) took place in 1912, followed by the Tank model's debut in 1917. Petersburg and was quickly becoming one of the most successful watch companies in the world. By this time, Cartier had branches in London, New York and St. In 1907, Cartier signed a contract with Edmond Jaeger, who agreed to exclusively supply the movements for Cartier watches. Incredibly enough, this Cartier watch is still produced today in much the same form. Thus, out of this timeless design, the "Santos" watch was born. This watch was not only a hit with Santos-Dumont, but also with Cartier's many clients. Cartier rose to the challenge, designing a flat wristwatch with a distinctive square bezel. In 1904, Louis Cartier met the Brazilian aviator, Alberto Santos-Dumont, who complained of the unreliability of pocket watches in flight. Louis Cartier was a great lover of mechanical pocket watches and wanted the company to build its own branded Cartier watches. In 1899, Alfred's son Louis Cartier entered the firm. That included watches, which Louis-Francois had only dabbled in. In 1874, Cartier's son Alfred took over the business and expanded it considerably. Cartier's jewelry was characterized by a light, airy touch, in contrast to the overly formal and overwrought ornaments of the period. In the same year, Cartier rented quarters on the Boulevard des Italiens in what was then the most fashionable neighborhood in Paris. The year was 1847 just four short years later, Napoleon III came to power and through Countess Nieuwerkerke, the young Cartier was able to become a supplier to the court, selling Empress Eugenie a silver tea service in 1859. Cartier was founded in Paris by Louis-Francois Cartier, son of a powder horn maker.
From the Tank or Pasha Cartier watch models, to the finest bejeweled creations for women, there is literally a Cartier watch for everyone, at almost every price point. Nowhere is this philosophy more in evidence than Cartier's highly diverse line of wristwatches, many of which are the most recognizable designs on the planet.
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One of the oldest jewelers in the world, catering to the whims of royalty and movie stars alike, Cartier enjoys a reputation for selling only the finest quality jewelry, watches, and accessories.
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